A Look at Golf Technology
The talk of the city is about the extra-ordinary improvement in science and technology. We prefer carrying handy cams to record the unforgettable moments in any place. We love to use web cams to have video conference and chats. But most of us never think about the role of technology in sports particularly in golf. Especially the video recorders have changed the world of golf.The technology in golf has undergone extra-ordinary metamorphosis right from ancient times. Primitive tools and techniques were replaced by advanced equipments and technology. The game golf is being played by the people right from eleventh century. So this game has nurtured lot of successful golfers just because of its great advancement in its technology. This wonderful golf game is the fore father of all the other games in the advancement of technology. the term golf technology not only indicates the advancements in the equipments but also the maturity in the mind of golfers, their nutrition, their way of treating injuries, techniques in tilling grounds and maintenance of greens on the course.Newer varieties of machines with advanced technology are used in case of golf. The advancement in video capturing technology has drastically influenced the advancements in technology of golf. Earlier, human eye was the only measure in assessing the flaws made by the golfer but recently, the sudden boom in electronic video capturing and recording technology helps the people in assessing the mistakes made by the player much accurately, much precisely and much quickly than manual. this video technology not only helps in assessing the faults of the player but also it helps in finding out the exact speed of the golf ball, the force exerted by the golfer on the golf ball, the velocity with which the golf ball travels in space, the swing of the golf ball. It even predicts whether the hit of the golfer over the golf ball could reach the target or not. In such a way the camcorders assists golf lovers. Recently an advanced tool named launch monitors is invented. The purpose of using this launch monitor technology in golf is that it greatly helps in finding out the golf head speed, and angle of motion of the golf ball in flight, its orientation in space and trajectory of the projected golf ball. This remarkable achievement is not a one day match. It took a long course of time to reach this state. The club heads are designed specially by the design engineers.The greens in the grass are cared by the grass keepers .primitive tools were earlier used in tilling the golf courts but the techniques used at present would have been a un imaginable thing to the prior workers who strained a lot manually in tilling the entire area of golf court. The same is the case with the care takers of greens in the golf court. The wedges used by the player in hitting short and precise shots were earlier made of low quality iron which is now replaced by strong alloy of iron. The modern clubs are made of special variety of wood namely ‘hybrid’, but during earlier times the name hybrid would not have been familiar. Continuous efforts of the scientists in making the golf ball let to the invention of a new technology which is named as ‘RFID’ technology.The advantage of this technology in making golf balls is that the golf players are able to locate the errant shots accurately. Each and every field in this world undergoes some advancement in technology. But as far as the field ‘sports’ is concerned, golf has achieved the ‘fore front’ status in technological advancements.
Is Your Business Brand Identity Memorable Enough?
5 High-Impact Tips to Creating a Unique Brand Identity
When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors?When building a memorable business brand, these are important questions to consider; otherwise, you risk losing valuable business because your brand isn’t differentiated enough from others who are going after the same target audience as you.Your brand should invoke an identity, an emotion, characteristics and something that makes you, you. This is where that differentiation comes into play – tapping into and relaying your uniqueness.Through brand marketing, we connect the consumer’s experiences and perceptions to your unique offerings. Your brand then becomes highlighted in their mind as they grow a connection to it and, ultimately, makes it much easier to convert them to loyal customers.Many brands offer similar things and, therefore, can become muddled in their marketing, which translates to a muted brand in this ever-growing sea of services and commodities.Never compare yourself to the competition but strive to be so unique that there is no comparison.This quote is so true because who you are can get you far! Meaning, how you choose to define yourself, your brand identity and all the branding that supports it will determine your success.Here’s where some work and investment come into play because you want to get it right from the beginning.To ensure your best ROI (return on investment) to be the most cost effective and efficient with your budget, consult a brand expert right from the start to develop your unique brand identity and strategy fully.Sadly, many small businesses or entrepreneurs just getting started try to go the more cost-effective route of attempting to do it themselves or paying a friend who “knows computers”, but often their efforts fall short and end up costing them more time and money in the long run.Not to mention lost sales due to their brand not resonating with their ideal target audience.When working with a brand expert, you will have a clear idea of what makes your brand stand out to attract the right people who are happy to pay for your products or services.You will also know how to apply your custom branding strategy for all your business marketing needs that includes your unique branding concepts, guidelines, logo, website, marketing materials, social media and print materials.READ:Why Cheap Websites Are More Expensive Than YYou ThinkDuring one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so.
Heck, I could have written that post myself! And as per usual, then came many responses that all pretty much said the same thing: “But what if I have no money?”Keep reading to discover why your website may be under-performing.Read more on our website.A brand with individuality has a unique competitive advantage.
Think of your favourite current products or services. Why are they your favourite? What makes them different? Does something stand out?For example, when we think of our favourite Boutique Inn or fitness center, it might be their logo, the range of services, their quality of product, the customer service, the people or the feeling you get from going there.These things alone are important but together make your product or service unique!Standing out can sometimes be thought of as a negative, but in branding it is the highest compliment.Embracing what makes you different is what makes you stand out. When you are authentic you will exude a vibe that attracts your tribe of supporters and will boost you to be the best.In order to stand out in today’s market, try these 5 tips:
Be authentic
Try not to compete with other similar brands but instead focus on you and your product or service.
Before developing a logo and website, make sure you fully evaluate your product or service and identify all the things that make your business unique so your brand is differentiated with your ideal target audience. It needs to resonate with them!
Integrate what makes you different into your branding, marketing, website, social media and physical space or product design.
Thrive in your vibe
A vibe is a feeling that expresses your uniqueness. It’s your brand voice. By capturing that vibe and incorporating your brand’s unique voice in all of your marketing materials, you will create an undeniable synergy.
Maintain your vibe in all that you do, right down to your social media posts, and continually check to make sure that what you are conveying is the vibe your customer is experiencing.
Don’t compromise your vibe for the current trends; always ensure you stay true to your brand identity.
Connect with your target audience
Now more than ever it’s important to not just provide a product or service, but create a community around it. This community of your ideal target audience and potential clients will become your tribe of loyal supporters.
Much like the TV show Survivor, your tribe can “vote you out” so it is important to foster those relationships and connect with your community in an authentic way.
Social Media presents an opportunity to grow your tribe and future loyal customers by engaging with them in new ways. On these platforms you can create groups, pages, stories, share photos and videos so they learn more about you while you also learn more about them. This information, connection and engagement is invaluable.
Strive to be the best
Of course, you want to be the best product or service available but beyond that ask yourself how you can be better? Often thinking about how you can create a memorable brand experience can help elevate you to the next level.
Provide the highest quality of service, product, support, and customer care possible. It’s amazing how many brands fall short in these vital areas and lose a lot of business as a result. Here’s your chance to shine above them and win over these new customers!
Going above and beyond will automatically make you stand out. Your loyal customers will not only continue to buy from you, they will also refer you to others.
Be Empathetic
Put yourself in your customers’ shoes to better serve them. Unlike sympathy, which is feeling compassion, empathy means imagining yourself in another person’s situation. The more your potential customers realize you “get” them and understand what they are going through, the more they will trust you to do business with.
Tap into your ideal client’s emotional triggers. What emotions drive your customers’ behaviour?
Listen to your customers. A 2018 study by M&C Saatchi reveals how 18% of consumers had stopped using a brand because of a broken promise. Are you following through with the quality and service that your customers deserve?
Remember and respect differences. People from different geographic locations, generations and genders aren’t all going to necessarily want the same thing from you. By developing unique marketing personas, you’ll have a much better idea of how to approach-and appeal to-your audience by offering them relevant services and content they will appreciate receiving from you.
While there are many other ways to stand out, these brand-building strategies will make the biggest impact.Along with an expert, create a foundation by clearly differentiating your brand and building a memorable brand identity that you can apply to all that you do.Your uniqueness is something to harness and incorporate throughout your branding in order to capture your current and potential customers.By being authentic, creating a vibe, connecting to your tribe and striving to be the best you undoubtedly will stand out in the sea of mediocrity.We’re a full-service brand, marketing and web development agency that can create your unique brand identity and boost your brand presence to be so attractive your pipeline will be full so you can make more money you can spend! Contact us for a free consultation.To your business success,Susan