Is Your Business Brand Identity Memorable Enough?

5 High-Impact Tips to Creating a Unique Brand Identity
When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors?When building a memorable business brand, these are important questions to consider; otherwise, you risk losing valuable business because your brand isn’t differentiated enough from others who are going after the same target audience as you.Your brand should invoke an identity, an emotion, characteristics and something that makes you, you. This is where that differentiation comes into play – tapping into and relaying your uniqueness.Through brand marketing, we connect the consumer’s experiences and perceptions to your unique offerings. Your brand then becomes highlighted in their mind as they grow a connection to it and, ultimately, makes it much easier to convert them to loyal customers.Many brands offer similar things and, therefore, can become muddled in their marketing, which translates to a muted brand in this ever-growing sea of services and commodities.Never compare yourself to the competition but strive to be so unique that there is no comparison.This quote is so true because who you are can get you far! Meaning, how you choose to define yourself, your brand identity and all the branding that supports it will determine your success.Here’s where some work and investment come into play because you want to get it right from the beginning.To ensure your best ROI (return on investment) to be the most cost effective and efficient with your budget, consult a brand expert right from the start to develop your unique brand identity and strategy fully.Sadly, many small businesses or entrepreneurs just getting started try to go the more cost-effective route of attempting to do it themselves or paying a friend who “knows computers”, but often their efforts fall short and end up costing them more time and money in the long run.Not to mention lost sales due to their brand not resonating with their ideal target audience.When working with a brand expert, you will have a clear idea of what makes your brand stand out to attract the right people who are happy to pay for your products or services.You will also know how to apply your custom branding strategy for all your business marketing needs that includes your unique branding concepts, guidelines, logo, website, marketing materials, social media and print materials.READ:Why Cheap Websites Are More Expensive Than YYou ThinkDuring one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so.
Heck, I could have written that post myself! And as per usual, then came many responses that all pretty much said the same thing: “But what if I have no money?”Keep reading to discover why your website may be under-performing.Read more on our website.A brand with individuality has a unique competitive advantage.
Think of your favourite current products or services. Why are they your favourite? What makes them different? Does something stand out?For example, when we think of our favourite Boutique Inn or fitness center, it might be their logo, the range of services, their quality of product, the customer service, the people or the feeling you get from going there.These things alone are important but together make your product or service unique!Standing out can sometimes be thought of as a negative, but in branding it is the highest compliment.Embracing what makes you different is what makes you stand out. When you are authentic you will exude a vibe that attracts your tribe of supporters and will boost you to be the best.In order to stand out in today’s market, try these 5 tips:

Be authentic

Try not to compete with other similar brands but instead focus on you and your product or service.

Before developing a logo and website, make sure you fully evaluate your product or service and identify all the things that make your business unique so your brand is differentiated with your ideal target audience. It needs to resonate with them!

Integrate what makes you different into your branding, marketing, website, social media and physical space or product design.

Thrive in your vibe

A vibe is a feeling that expresses your uniqueness. It’s your brand voice. By capturing that vibe and incorporating your brand’s unique voice in all of your marketing materials, you will create an undeniable synergy.

Maintain your vibe in all that you do, right down to your social media posts, and continually check to make sure that what you are conveying is the vibe your customer is experiencing.

Don’t compromise your vibe for the current trends; always ensure you stay true to your brand identity.

Connect with your target audience

Now more than ever it’s important to not just provide a product or service, but create a community around it. This community of your ideal target audience and potential clients will become your tribe of loyal supporters.

Much like the TV show Survivor, your tribe can “vote you out” so it is important to foster those relationships and connect with your community in an authentic way.

Social Media presents an opportunity to grow your tribe and future loyal customers by engaging with them in new ways. On these platforms you can create groups, pages, stories, share photos and videos so they learn more about you while you also learn more about them. This information, connection and engagement is invaluable.

Strive to be the best

Of course, you want to be the best product or service available but beyond that ask yourself how you can be better? Often thinking about how you can create a memorable brand experience can help elevate you to the next level.

Provide the highest quality of service, product, support, and customer care possible. It’s amazing how many brands fall short in these vital areas and lose a lot of business as a result. Here’s your chance to shine above them and win over these new customers!

Going above and beyond will automatically make you stand out. Your loyal customers will not only continue to buy from you, they will also refer you to others.

Be Empathetic

Put yourself in your customers’ shoes to better serve them. Unlike sympathy, which is feeling compassion, empathy means imagining yourself in another person’s situation. The more your potential customers realize you “get” them and understand what they are going through, the more they will trust you to do business with.

Tap into your ideal client’s emotional triggers. What emotions drive your customers’ behaviour?

Listen to your customers. A 2018 study by M&C Saatchi reveals how 18% of consumers had stopped using a brand because of a broken promise. Are you following through with the quality and service that your customers deserve?

Remember and respect differences. People from different geographic locations, generations and genders aren’t all going to necessarily want the same thing from you. By developing unique marketing personas, you’ll have a much better idea of how to approach-and appeal to-your audience by offering them relevant services and content they will appreciate receiving from you.

While there are many other ways to stand out, these brand-building strategies will make the biggest impact.Along with an expert, create a foundation by clearly differentiating your brand and building a memorable brand identity that you can apply to all that you do.Your uniqueness is something to harness and incorporate throughout your branding in order to capture your current and potential customers.By being authentic, creating a vibe, connecting to your tribe and striving to be the best you undoubtedly will stand out in the sea of mediocrity.We’re a full-service brand, marketing and web development agency that can create your unique brand identity and boost your brand presence to be so attractive your pipeline will be full so you can make more money you can spend! Contact us for a free consultation.To your business success,Susan

The Importance of a Renters Insurance Liability Claim

As a renter, you might find yourself having to file a renters insurance liability claim sometime during your tenancy. Although it’s an important process, many opt to avoid it because of the time it takes up and the hassle it produces. On top of it not even being guaranteed, having to file a renters insurance liability claim typically means you or your valuables were involved in a not-so-ideal situation. However, if you familiarize yourself with how to file a claim quickly and efficiently, you’ll realize that a renters insurance liability claim isn’t as intimidating as it initially sounds.Before you even think about filing a claim, however, you must first possess an adequate amount of renters insurance. If you want to extend your current policy or get a new one altogether, compare from a number of renters insurance quotes online.Liability coverage-usually with a limit on the monetary amount of coverage-protects you from any medical or legal bills that can result from somebody getting injured at your residence. If this were to happen to you, make sure you do the following before filing a claim:1. Treat the injured party and call 911 if needed.
2. Document the injury and be sure to talk to everybody who witnessed the event.
3. If the injured party plans on suing you, contact your insurance company immediately and inform them of the situation. You will probably have to provide your insurer with all of the documents relating to the event, including the injured party’s hospital bill.Come Out on the Better End of a ClaimFiling a liability claim is an overwhelming process that can sometimes escalate into an unnecessary ordeal. Make sure you familiarize yourself with how the process works so if you happen to find yourself in the middle of one, you’ll know how to go about ending it quickly and efficiently. Not only will you benefit from a quick liability claim, but your insurance company will be grateful as well. For more questions on how to file a liability claim, contact your renters insurance agent.

Materials Used For Making Desks

Furniture is made today of very different materials, both traditional, and ultra-modern and even exotic. Each material has it’s own balance of characteristics and can be used in each concrete situation to a greater or smaller degree. Let’s examine some materials, used while producing desks.Natural wood is by right considered to be the most traditional material for making desks. Of course, wooden desks are not made of one certain wood breed, there are dozens of them. You can choose timber, either very hard (for example, oak or hornbeam) or very beautiful (for example, cherry tree). It’s possible to choose an expensive breed, as mahogany, or cheap pine-tree. Of course, the harder and more beautiful the wood texture is, the more expensive will be a desk, made of it. Desks, made of natural wood, as a rule, look very respectable and they make a room cosy. To be in use for a long time such desks need special care, they shouldn’t be used in a dusty or damp room.The next material for desks is glass. True, they make desks entirely of glass quite seldom, they mostly use combinations of glass with metal or rarer with wood. Glass desks look light, they visually don’t take up much space in the room. Glass is perfectly resistant to small scratches and it is not afraid of moisture. The biggest disadvantage of glass is its fragility. True, there are special glasses, they are very strong, made by special technologies, as glasses for cars. Buying a glass desk, demand a certificate about the strength of the glass, used in it.Metal desks are not widely practiced yet. They are mostly used either in cases, where conditions don’t allow to use friendlier to a man materials, or there, where the style called “techno” got accustomed. To manufacture such desks both steel with different coverings and light alloys with aluminum and titanium can be used.Desks made of plastic can have any shape, and even the most whimsical, and any color, as well. They are light and quite strong. Plastic desks don’t require special care and they are not very expensive. The only thing, that you should trouble about is to demand from the seller a certificate, that confirms the correspondence of the desk to sanitary norms.I would like to mention one more material, namely, artificial stone. Decoration with artificial stone will allow your desk to look very solid. Manufactures offer a big variety of tints, you can choose anything to your own taste. Artificial stone is easy to work, what contributes to a big variety of desks, made of it. Of course, a big beautiful stone desk will look ridiculous on the carpet in a small room, such a table needs appropriate to its weight furniture.